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New brand name, advertising campaign for Milwaukee-based blood centers

The organization formerly known as BloodCenter of Wisconsin launched a multimedia advertising campaign Monday announcing a new brand that incorporates the name of its parent company Versiti Inc.

The Milwaukee-based blood center is introducing the evolution of its name to Versiti Blood Center of Wisconsin.

Versiti Inc. is a nonprofit holding company for blood centers across the upper Midwest. The consortium’s offices share a location with the Wisconsin blood center’s headquarters in the Marquette…

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