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After nearly 20 years serving the Mid-Atlantic insurance industry, and its previous three regional print journals, Insurance & Financial Advisor, have ceased publication.

Launched in 1998 as Insurance Advisor Monthly to serve retail insurance agents in Maryland and Washington, D.C., the IFAmedia family grew to include separate editions serving brokers and agents in Virginia, Pennsylvania, New Jersey and Delaware.

Tony Ondrusek

Tony Ondrusek

The media primarily served agents and brokers in the life, health and property/casualty insurance industries.

By 2005, the three print publications were renamed Insurance & Financial Advisor and was launched. Print publishing ceased in 2014 while continued to serve the industry with a national presence.

Tony Ondrusek, founder and publisher, cited a combined print publication circulation of about 36,000 local agents by 2010, when the Affordable Care Act was signed into law. The law, he said, not only altered the health insurance marketplace on a national level, but started what was to be a paradigm shift for regional insurance news outlets and insurance agent associations across the nation.

IFA.may.2010“Changes brought about by Obamacare dramatically affected our ability to provide news profitably, as 50% of our advertising revenue was derived from the health insurance market, which included all the major health insurers,” said Ondrusek. “In addition, as health insurance agencies and brokerages closed and merged, our print readership database diminished proportionately.”

Changes in the property/casualty industry, along with more direct communication from carriers to agents and increasing direct-to-consumer online insurance sales also played a role in insurance news publishing strategies. continued to remain successful, even as IFAmedia’s three print publications closed. Larger, national insurance news publishers began to dominate the online insurance news market. Smaller, regional publishers closed or merged due an increased need for resources to compete profitably in an increasingly aggressive electronic advertising market.

Ondrusek said he is proud of the contributions his company, staff and vision made to local insurance markets.

“The relationships and partnerships that I forged over the years as I published through IFAmedia are among my most cherished,” Ondrusek said. “I’m grateful to have earned the respect of so many upstanding and outstanding professionals in the local insurance industry.”

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